Day: July 13, 2018

3 Ways In Which Technology Can Benefit A Small Business

Technology is one of the great allies of small and startup businesses which will help them save thousands of dollars which might otherwise have been spent on more labour oriented methods. By adopting the right proportion of the right kind of tech in business activities, various industries can benefit in almost all departments of their companies. It is sometimes better to enhance the tech systems you have already set in place while it is more advisable to go for a whole new one. Making the tradeoff between these two decisions and selecting exactly where you are going to incorporate mechanization will help you experience impressive returns on your investments. Discussed below are a few benefits that can be experienced by organizations through the proper incorporation of scientific know-how.  

Effective marketing  

Marketing used to be a highly labor-intensive activity which could only be done with the involvement of people. Today however, this department has been completely revolutionized because of computer technology. Salesforce marketing cloud partner CRM (Customer Relationship Management) systems has cut out the middleman in the marketing process by replacing marketing representatives with computer systems. Customers can ask questions regarding products, place orders and return purchases online, at the convenience of their own homes.  

Furthermore, social media platforms such as twitter, Facebook and Instagram has given organizations an invaluable yet inexpensive opportunity to reach out to a specified customer base (based on gender, age, ethnicity etc.) by simply starting a profile on the platform and updating it with their latest developments.  

Customer convenience  

The primary objective of all businesses should be to ensure the convenience and satisfaction of their customers by providing a timely and reliable service. In an age where virtual money is the new buzz word and more and more businesses and customers alike prefer doing transactions with such currency using credit cards and debit cards, organizations must make these options available to their customers to make their lives easier. Even in an industry such as real estate where the realtor plays a crucial role, introduction of property development software which makes pretty much all activities related to a property manageable over a computer has made buying and selling a simpler task.  

Improved productivity  

A productive organization is one that can generate an adequate level of returns by the incorporation of a lesser volume of inputs. Technologies today enables managers to track the production process from start till end to identify the areas and departments where too much time is wasted so that they can make the necessary amendments to use time more productively. Another aspect which used to consumes a lot of time was the manual file keeping systems which used to take ages for employees to go through when a certain piece of information was needed. But today, thanks to high capacity servers and cloud technologies, information can be stored and accessed through a simple computer which consumes a lot less time.